Interview Preview: Bruce Poon Tip - Global Adventure Travel Entrepreneur with a Conscience

Yesterday I had a chance to meet Bruce Poon Tip,conscience and he has founded his entire entreprise
owner and CEO of G.A.P Adventures, one ofon the concept of sustainability and established travel
Canada's most successful travel entrepreneurs. Youpractices that show consideration of natural
may wonder, what is he like? Bruce is the owner ofsurroundings and local cultures. By limiting the travel
Canada's largest adventure travel company, angroup size to 12 people, by taking local transportation
attractive man of about 37 years of age, dressed inand staying in small, locally owned hotels and
casual attire and not afraid to speak off the cuff.guesthouses, G.A.P travellers are able to minimize
Certainly a charismatic personality who was able totheir footprint in foreign communities and get
captivate last night's capacity crowd at the G.A.P.maximum exposure to local culture.Planeterra is a
concept store in Toronto's Annex neighbourhood.Innon-profit organization founded by G.A.P to give back.
1990 Bruce went on an organized backpacking trip toToday Planeterra raises funds for a number of
Thailand where he had a chance to explore thecommunity projects, international charities and an
people and the country on $10.00 a day. Thisendowment fund to ensure long-term support of
experience gave him the idea to create G.A.Pcommunity development and conservation projects
Adventures, today Canada's largest adventure travelfor years to come. Some of the community projects
company that now sells thousands of different tripsthat G.A.P sponsors through donations include a
and annually sends 40,000 passengers on their owncommunity school in Ecuador, a foundation in
small-group adventures. G.A.P has about 300Honduras to help women start their own businesses,
employees today, headquartered in Toronto, withan NGO in Costa Rica for environmental and wildlife
operational offices in various countries of Latinconservation projects, a local battery recycling
America. It's most recent endeavours are the G.A.Pproject in Chile, a drop-in center for street children in
concept stores which have recently been opened inCuczo, Peru, and many more. G.A.P Adventures itself
high-traffic areas in Toronto and Vancouver, placesalso initiated a Women's Weaving Project in Peru that
where travellers can research their adventure trip,taught local women ancient weaving techniques as
get more information about their desired destinationwell as natural fabric dye processes. Today all G.A.P
and book their once-in-a-lifetime experiencetravel groups visiting the Sacred Valley in Peru have a
supported by good advice with no sales pressure.Forchance to see and purchase high quality textiles
his entrepreneurial savvy Bruce has won numerousproduced by these weavers, all sold at fair trade
awards, besides receiving an award as one ofprices.As another example of the innovativeness of
Canada's Top 40 Under 40, Bruce has been also beenhis company, Bruce shared with us the story of how
honoured as one of Canada's top 5 entrepreneurs byhe went out to purchase the "Explorer", the world's
Canadian Business as well as Canada's 100 leaders offirst purpose-built expedition cruise ship. In March of
tomorrow. Profit Magazine named him in their 20th2004 Bruce went on an expedition cruise through the
anniversary issue cover story as one of Canada'sAntarctic and fell in love with the experience. He
Top 10 Entrepreneurs of the last 20 years. Bruce alsofigured he need to buy his own expedition cruise ship
received the Global Traders Leadership award fromand started looking for suitable vessels. In April of
the government for his ground breaking ideas in2004 he found the "Explorer", a historic expedition
exporting services.Recently Bruce was asked by theship with a capacity of 112 passengers and a crew of
World Bank and UNESCO to represent a team to60 people. The ship had been docked in Genoa, Italy,
visit the Peoples Republic Of China to lecture onfor many months due to the financial problems of its
Sustainable Development. In January of 2002 Bruceowners. Just another 2 months later, but after many
was the only Canadian operator invited to speak atcomplications, G.A.P took possession of the ship. Only
the United Nations Launch of the Year Of Ecoanother 4 months later, after extensive restorations,
Tourism in New York. Bruce defied the odds oncethe Explorer went on its inaugural journey and today
again last year by winning Canada's prestigiousoffers expedition cruises to such unique places as
Entrepreneur of the Year, as well as the NationalAntarctica, the Amazon, Spitzbergen, and Greenland.
Citation for Entrepreneurship.G.A.P's additional awards(Incidentally, G.A.P. has agreed to sponsor our first
include having two trips chosen among the TOP 25Travel Story Contest and the grand prize winner of
Adventures in the World by National Geographicour contest will win an exciting adventure cruise on
Adventure magazine, the Ethics in Action Award, thethe Amazon in the Explorer - all thanks to G.A.P.
Global Traders Award and the Clean Air CommuteAdventures.)G.A.P's innovative business ideas don't
Award for five straight years.Although aend here. G.A.
consummate business man, Bruce Poon Tip has a