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Interview Preview: Bruce Poon Tip - Global Adventure Travel Entrepreneur with a Conscience

Yesterday I had a chance to meet Bruce concept of sustainability and established
Poon Tip, owner and CEO of G.A.P travel practices that show consideration
Adventures, one of Canada's most of natural surroundings and local
successful travel entrepreneurs. You may cultures. By limiting the travel group
wonder, what is he like? Bruce is the size to 12 people, by taking local
owner of Canada's largest adventure transportation and staying in small,
travel company, an attractive man of locally owned hotels and guesthouses,
about 37 years of age, dressed in casual G.A.P travellers are able to minimize
attire and not afraid to speak off the their footprint in foreign communities
cuff. Certainly a charismatic personality and get maximum exposure to local
who was able to captivate last night's culture.Planeterra is a non-profit
capacity crowd at the G.A.P. concept organization founded by G.A.P to give
store in Toronto's Annex neighbourhood.In back. Today Planeterra raises funds for a
1990 Bruce went on an organized number of community projects,
backpacking trip to Thailand where he had international charities and an endowment
a chance to explore the people and the fund to ensure long-term support of
country on $10.00 a day. This experience community development and conservation
gave him the idea to create G.A.P projects for years to come. Some of the
Adventures, today Canada's largest community projects that G.A.P sponsors
adventure travel company that now sells through donations include a community
thousands of different trips and annually school in Ecuador, a foundation in
sends 40,000 passengers on their own Honduras to help women start their own
small-group adventures. G.A.P has about businesses, an NGO in Costa Rica for
300 employees today, headquartered in environmental and wildlife conservation
Toronto, with operational offices in projects, a local battery recycling
various countries of Latin America. It's project in Chile, a drop-in center for
most recent endeavours are the G.A.P street children in Cuczo, Peru, and many
concept stores which have recently been more. G.A.P Adventures itself also
opened in high-traffic areas in Toronto initiated a Women's Weaving Project in
and Vancouver, places where travellers Peru that taught local women ancient
can research their adventure trip, get weaving techniques as well as natural
more information about their desired fabric dye processes. Today all G.A.P
destination and book their travel groups visiting the Sacred Valley
once-in-a-lifetime experience supported in Peru have a chance to see and purchase
by good advice with no sales pressure.For high quality textiles produced by these
his entrepreneurial savvy Bruce has won weavers, all sold at fair trade prices.As
numerous awards, besides receiving an another example of the innovativeness of
award as one of Canada's Top 40 Under 40, his company, Bruce shared with us the
Bruce has been also been honoured as one story of how he went out to purchase the
of Canada's top 5 entrepreneurs by "Explorer", the world's first
Canadian Business as well as Canada's 100 purpose-built expedition cruise ship. In
leaders of tomorrow. Profit Magazine March of 2004 Bruce went on an expedition
named him in their 20th anniversary issue cruise through the Antarctic and fell in
cover story as one of Canada's Top 10 love with the experience. He figured he
Entrepreneurs of the last 20 years. Bruce need to buy his own expedition cruise
also received the Global Traders ship and started looking for suitable
Leadership award from the government for vessels. In April of 2004 he found the
his ground breaking ideas in exporting "Explorer", a historic expedition ship
services.Recently Bruce was asked by the with a capacity of 112 passengers and a
World Bank and UNESCO to represent a team crew of 60 people. The ship had been
to visit the Peoples Republic Of China to docked in Genoa, Italy, for many months
lecture on Sustainable Development. In due to the financial problems of its
January of 2002 Bruce was the only owners. Just another 2 months later, but
Canadian operator invited to speak at the after many complications, G.A.P took
United Nations Launch of the Year Of Eco possession of the ship. Only another 4
Tourism in New York. Bruce defied the months later, after extensive
odds once again last year by winning restorations, the Explorer went on its
Canada's prestigious Entrepreneur of the inaugural journey and today offers
Year, as well as the National Citation expedition cruises to such unique places
for Entrepreneurship.G.A.P's additional as Antarctica, the Amazon, Spitzbergen,
awards include having two trips chosen and Greenland. (Incidentally, G.A.P. has
among the TOP 25 Adventures in the World agreed to sponsor our first Travel Story
by National Geographic Adventure Contest and the grand prize winner of our
magazine, the Ethics in Action Award, the contest will win an exciting adventure
Global Traders Award and the Clean Air cruise on the Amazon in the Explorer -
Commute Award for five straight all thanks to G.A.P. Adventures.)G.A.P's
years.Although a consummate business man, innovative business ideas don't end here.
Bruce Poon Tip has a conscience and he G.A.
has founded his entire entreprise on the




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