Benchmarking Quality in Online Degree Programs Status and Prospects

The number of online degree programs offered byrise of distance education with little attention to new
universities, both within the United States and inbenchmarks [ emphasis added] for evaluation and
other countries around the globe, has expandedassessment”. Many countries are implementing
remarkably from the year 2000 to 2005. Recentmajor new quality assurance processes and
research [ Pond (2002), Twigg, (2001), Swail andrequirements that require documentation of learning
Kampits (2001), Nielson (1997)] indicates that thisoutcomes, the student experience, institutional
rapid expansion has superceded our understanding ofplanning processes, and proof of institutional financial
how to plan, organize, and evaluate these programsstability.
effectively. Currently available frameworks provideEstablishing appropriate updated standards and
general guidelines for creating programs of highbenchmarks for evaluating the quality and impact of
quality, but they are not specific enough to be ofonline degree programs is now essential. Recently
high value in comprehensively organizing and ensuringseveral organizations have proposed new guidelines
a quality online degree program. Hence, thefor assessing the quality of these programs, but the
development of a solid and comprehensiveresulting frameworks are still inadequate and
framework for benchmarking quality of online degreeincomplete.
programs is critical to future program growth andTo establish the status of currently available quality
expansion.assessment tools the authors reviewed a number of
This discussion is organized around four core themes.presently used quality assessment guidelines.
First, the authors present the status of currentlySpecifically, the authors examined these guidelines
available quality assessment frameworks forwith the goal of assessing how well the set of
assessing the quality of online degree programs.guidelines incorporate the following criteria suggested
Second, emerging concepts for quality assessmentby literature review as being critical to establishing
are reviewed. Third, the authors propose aquality:
comprehensive and utilitarian program improvement• To what extent do the program's teaching
model, and the model's core concepts, structure, andlearning materials and processes?
focus are discussed. Finally, areas for further research• Foster collaborative learning?
in quality improvement and assessment for online• Facilitate formation of learning communities?
degree programs are outlined.• Facilitate social integration?
Current Status: The Need for a Review of Existing• Facilitate career integration?
Quality Guidelines• Impart the skills necessary to transfer
Increased student demand for flexible education hasknowledge to job performance?
created considerable interest among many private• How flexible is the program in enabling learners
educational providers who want to capitalize on thisto pursue education anywhere, anytime, at anypace?
emerging market of professionals wishing to maintain• How does the program prepare participants to
and update their skills in a rapidly changing economicbecome successful lifelong learners?
and technological environment. With the rapid• How well does the program address societal
expansion of higher education generally, and distanceeducational needs?
education online degree programs in particular,• Are program costs examined comprehensively
concern for the educational quality of these programsfrom the perspective of the learner, in terms of
has become an issue of paramount importancetime, access, and dollars, as well as from the
globally. Swail and Kampits (2001) observe,perspective of the institution on these measures?
“Absent accountability, quality assurance , and• Are employer requirements concerning the
evaluation , distance learning increasingly attractslearning outcomes of online programs specifically listed
educational providers attuned to marketability andin appropriate situations and contexts and included as
profit” (p. 38). Past approaches to assessinga criterion of overall program quality?
quality based on guidelines have focused primarily on• To what extent are requirements of
evaluating inputs to the educational process, such asgovernments incorporated as a critical element of
facilities, quality of teaching and research staff,quality?
volumes in the library, the preparation and quality of• Are relevant cross-cultural challenges, choice of
incoming students. This approach for measuring andlanguage of instruction, and meeting international
ensuring quality can no longer be sufficient in anstandards and requirements for accreditation
environment that demands institutional accountabilityconsidered a key element of quality online programs?
for what students learn rather than what the• Do criteria incorporate performance evaluation
institution teaches. Swail and Kampits (2001) alsocriteria appropriate to the goals and processes of
observe, “Over the past three decades,online learning, rather than using simplistic comparisons
accreditors (and the public) have supported the rapidwith what happens in face-2-face classrooms?