A White Paper: Profiting with Kindness

In 2002, there wasn't much interest for Kindness inNational Happiness" While GNH isn't something that
business, and some business people would question,can be charted or ranked, Bhutan's concept
"What does kindness have to do with business,embraces everything from protecting natural
anyway?" Is this a for real question or just to proveresources to promoting a strong national culture and
a point? Or perhaps they couldn't figure out whatensuring democratic governance - goals that help
being kind really had to do with business. Or perhapscreate a foundation of happiness for citizens.Bhutan is
the word was a jargon word, an unfamiliar language.Ifa very rare example, probably the only example in
you look at the Customer Service or the Peoplethe world, a country that has built happiness into the
Departments of companies, one would think thatcenter of its development strategy "says Ron
using kind words, sympathetic listening, compassion,Coleman, Director of GPI Atlantic, a Canadian
showing regard, being respectful, controlling one'snonprofit research organization that studies the
temper, not yelling at the customer or employeequality of life. They are sacrificing short-term income
would figure into the equation of kindness.Now, iffor long-term social health."The World Value Survey,
you were to search the Internet now for Kindness,a group of international social scientists, released a
you would find 50+pages on this one word. At thereport last year that ranked happiness by country.
very beginning you would find the people whoThe study, which analyzes the impact of values and
brought this 'idea' of kindness on to the market, andbeliefs on political and social life. The African country
saying that we can actually profit from having orof Nigeria is the happiest in the world, the U.S. came
using kindness in our businesses. WOW!Fact one:Oliviain at 16. (Where does that leave the rest of us?)The
McIvor a HR Professional joined Canada Trust, whereMaster Plan was formalized in 1998, the pillars was
she went to work by putting the 'human' back intosustainable economic development, conservation of
human resources. As the bank was dealing with largethe environment, the promotion of national culture
volumes of robberies and critical accidents each yearand good governance, create conditions for
she saw that it was imperative that the HR teamhappiness with reasonable success.Since 1985, life
was well trained. A comprehensive anti-violenceexpectancy has improved from 48 years to 66
campaign not only met, but also far exceeded theyears. Infant mortality dropped from 142 deaths per
WCB requirements.The Canada Trust Example 1999Inthousand to 61. The literacy rate has climbed from
October Canada Trust CT celebrated their first23% to 54% of the population, the countries 1st
Kindness to Kolleague Week. Her first step was toUniversity was inaugurated in 2003. Health facilities
become very clear about her values and therose from 65 in 1985 to 155 today.GDP rose about
outcome and where she wanted to see the45%, moving from $445 million in 1999 to $645 million
organization in 2-5 years. Her vision was to see anin 2003.Bhutan is no utopia, they experience traffic
organization where heart and soul is infusedjams at rush hours, strains from rapid growth they
throughout the organization. There is a sense thathave acquired a huge population boom since the
our corporate soul has been awakened.Her challenges1960's because of the increased health care. Bhutan is
were to overcome, like using the word Kindness inone of the best places to raise a child, free medical
the business environment. Kindness takes respectcare and education.Kindness does create
and integrity to the next level- into action. It is aHappiness...Fact SevenSears Roebuck proved that
paradigm shift.Olivia approached her PR Manager, thethey earned $200 million extra in 1997 as a result of
Sr. Regional VP and our Retail Marketing Manager;improving employee satisfaction by 4%. They paved
they were all responsive and positive. In light with thethe way for us to capture the true costs of poor
merger with TD - Toronto Dominion they needed towell-being.Fact EightCompassion seen Creating Loyalty
pull everyone together as a team. Kindness is a very
tangible and actionable way to bring people together.Virginia Galt reports - Unkind and heartless bosses
She also wrote to every Branch Manager andprompt employee departuresProfessors Frost and
received a 99% buy-in from them. We found waysDutton advise managers that actions speak louder
to link kindness with existing initiatives, like the Blackthan words, even if the gesture is a simple as
Diamond Award, Healthy Living Programs and Gallupcooking a pot roast for a terminally ill employee and
Opinion Survey and our Community service initiatives.his family. That's what a Sr. VP of Cisco Systems
The support of the seniorInc., of San Jose, California did.Benjamin Group a
managers helped Professionalize the program andSilicon Valley based PR firm, demonstrates its value
the managers helped executed the initiatives.(Theby taking a stand on how employee are treated not
Black Diamond Award was just for upperonly by their colleagues and mangers by also by their
management, this time it was open to allcustomers, suppliers and other business partners. The
employees.)Olivia commenced immediately to workcompany refuses to do business with clients who are
on rolling it out with 72 branches and approximatelyabusive to their employees and a few years ago
20,000 employees. Her handbook is the result of thedropped a million-dollar account at the time it was
successes and learning that resulted over fiveworth 20% of their annual business."Employees were
months that it took to implement the program.Thestartled that the firm would go so far as that,
Kindness to Kolleagues concept was a comprehensivehowever they were energized, too. Inspired by the
retention tool that effectively communicated andPR company care abut their will being, they worked
was reinforced with employees, that CT was a greatextra hard to bring in new clients."Fact Nine"Business
place to work.In 2001, TD Trust received thewill stay and continue to stay where it is appreciated
Marketer of the year award, I just wonder if theand valued."
Kindness program helped them to win the award?Unknown"One kind act by one kind person is the
No, doubt in my mind.Do you think they profitedkind of action that shows kindred spirits how
from Kindness?Fact Two:Are you Profiting fromkindness can rekindle our oneness."By Brock
Rudeness and Bad Manners?"Rudeness is increasinglyTully"Kindness is the glue that sticks us together...Use
common in our workplace and it's taking a toll onit generously."By Mari-lyn Hudson"It's a damn shame
employee happiness, customer satisfaction and eventhat companies don't recognize the simplicity of the
the bottom line.. We have come more competent inkindness can do. We would rather have packaged
dealing with software and we have lost ground inunder another name to be difficult and expensive.
dealing with human-ware. It's about treatingBy Chris Sheback of ORMED, Edmonton."The vital
co-workers, subordinates and customers withimportance of Kindness that in the midst of global
respect and consideration"crisis kindness is too easily dismissed as a soft issue
Says: Giovinella Gonthier co-author of Rudeor a luxury to be addressed after the urgent
Awakenings: overcoming the Civility Crisis in theproblems are solved. Kindness is the greatest need in
Workplace.Fact ThreeCanada ranks 4th out of 32all our global concerns."
countries world-wide for workplace violence. Stress isBy Bo Lozoff the Human Kindness FoundationFact
the biggest cause. Says: International LabourTenSites speak for themselves:
Organization -A study was completed in 1998. The
study was done again in 1990 the same results
showed up.Fact FourDid you know
that.."Organizations in which employees perceive
higher levels of virtuousness have a significantly
higher profit margins? Not only revenue and profits
are up, but employees are more productive, morale is
higher, employee turnover is lower and customers
are more loyal. Companies can now cash in on
Kindness, up to a 15% return. It's amazing companies
that invest in human capital are creating economicof Kindness- It all began in the Egyptian times...- In
capital."A Study was done by a UM researcher,the early 80's by Anne Herbert who coined the
estimates a 15% increased value in companies withphrase "Practice Random Kindness and Senseless
'virtuousness.'Acts of Beauty" she got tired of hearing about
Written by Richard Morin of the Washington Post -violence in the news.- In 1993, Conair Press published
October 2003Cameron and his research colleagues,a book "Random Acts of Kindness" they asked for
David Bright of Case Western Reserve Universitypeople to join the Kindness Revolution within six
and Arran Caza of the University of Michigan, first didmonths they received 13,000 letters from people
case studies of companies with national reputationsthat wanted to join.- Since then the Kindness
for being kinder and gentler, including Griffin Hospital inmovement has grown to over 500 communities in
Derby, Conn. And CH2M Hill a Denver-basedthe USA and Canada. In 1997, the World Kindness
engineering and construction firm currently rated byMovement was formed thus November 13, was
Fortune magazine as one of the top 100 companiesdeclared as World Kindness Day.- In 1996, a Kindness
to work for. They made it tough, as they sought outCommittee was formed by Debbie Riopel and Colleen
organizations that had experienced downsizing in theRing (two sisters) because of an act of violence. A
past 5 years.Read more....Fact FiveSoul Graffitiblotched robbery turned into murder. Mayor Bill Smith
Encourages Performing Kindnessproclaimed the second week in February as RAK
Laura Lacy a staff writer for The Daily Beaconweek in Edmonton.- North America celebrates
OnlineIn March 2003, founder and CEO Joe PowersKindness Week from November 9 - 14th, World
turned promoting kindness into a career.Kindness Day is November 13, which is proclaimed by
"Kindness is something everyone, even the meanestthe World Kindness Foundation, in Singapore.- The
people you know, deserve, "Ashley Overton, amovie "Pay it Forward" was made.- In 2001,
sophomore in cinema studies, said"Soul Graffiti is "theEdmonton's first Kindness Conference and the
conscious act of performing kindness to another soul,Kindness Awards were formed. Actually, the first for
resulting in leaving an everlasting imprint on another'sCanada. They received nominations from all across
life." Their website has received as many as 55,000Canada for the awards. Ten Awards were given out
hits in one day and has seen visitor from nearly 35to nominees.Written and researched by Mari-Lyn
countries.Fact SixA Wealth of HappinessHudson Managing Director of Was reasearched and
By Karen Mazurkewich a staff reporter of the Wallwritten by Mari-Lyn Hudson of Heart@Work We
Street Journal Oct. 8, 2004This story takes place inwould like to hear about your stories and facts about
Thimphu, Bhutan where the government threw outKindness in your life. Please email us at: Or contact us:
the usual indicators of measuring progress, replacingToll Free 1-866-667-0166. Thank you.
them instead with an innovative model call "Gross